The Department of Tourism has launched Destination Challenge project for developing potential tourism destinations in Kerala in collaboration with local self government institutions. The project envisages the development of at least one tourist destination under each local body through the local self government institution concerned. The Department of Tourism and local self government institutions will jointly fund the project.
During the post-Covid revival of tourism in the country, there has been substantial increase in domestic tourism putting pressure on existing destinations. There is also a rise in demand from various parts of the state for developing areas that has the potential to be transformed as tourism destinations.
In this context, the Department of Tourism launched the Destination Challenge project aiming to develop tourism infrastructure in the state with active participation of local bodies. The scheme aims to tap the importance of indigenous tourism and to link tourism activities in the state with various schemes of the local bodies so as to enable the comprehensive development of Kerala.
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